Eau Claire, Chippewa Valley, Wisconsin, Architect, architectural, design, home, house, building, residential, commercial, builder, general contractor, construction, drafting, blueprints, drawings, plans, rendering, graphic design, Minnesota, Minneapolis, St. Paul, Rochester, Winona, Stillwater, Menomonie, Durand, Mondovi, Eleva, Altoona, Chippewa Falls, Lake Wissota, Bloomer, Chetek, Lake Holcombe, Cornell, Cadott, Marshfield, Black River Falls, Stevens Point, LaCrosse, Rice Lake, New Auburn, Osseo, Wausau, Stevens Point

Purposeful Design for Meaningful Experiences

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Led by Architect Chad White, we design both Residential & Commercial projects. From new custom homes to challenging commercial renovations we have the expertise to guide you!

BRANDING

Graphic artistry for logos, branding, publications, and everything in between.

PHOTOGRAPHY

Well-designed buildings and natural wonders make fantastic models. Browse our collection just for fun, or contact us to order a print.

THE PEN PROJECT

A separate endeavor we are privileged to operate is The Pen Project: A magazine featuring stories of faith, works of art, and messages of purpose from and for the incarcerated and at risk.

YOU'RESMART.

You wound up here because you're searching for a guide; someone who can listen to your goals, pair them with expertise, and develop a beautiful and functional final product. We'll bet that artistry, sustainability, and longevity are important to you. You understand the value of working with professionals and desire to take a proactive and comprehensive approach to planning your project to save time, money, and headaches. Good job. You're stewarding your dreams and resources well! If this sounds accurate then we would welcome the opportunity to work with you!

OUR STORY

What began at a vintage 1950’s kitchen table in a 900 square foot apartment in downtown Eau Claire Wisconsin has become a hub for Architectural design (amidst other cool trades like graphic art & photography). In 2013, Architect Chad White realized that for the majority of his professional career he had been in roles that emphasized profit-focused productivity. Unfortunately, this type of career required the sacrifice of creative energy, personal growth, and authentic client relationships. By 2014, Chad had a tenacious desire to redefine “work.” Armed with vision, integrity and a hint of rebellion he and his wife, Keri, reorganized their life to practice minimalism, prioritize family, and grow creatively & intellectually...

HERE ARE OUR BLACK & WHITE HEADSHOTS,

CHAD WHITE

Architect, Builder, Father, Husband, Musician, Photographer, Adventure Seeker, Artist, Philanthropist, Over Analyst, Road Tripper, Traveler, Carpenter, Nature Lover

BUT WE'D LOVE TO MEET YOU IN LIVING COLOR.

KERI WHITE

Designer, Artist, Administrative Assistant, Musician, Singer, Editor, Mother, Wife, Social Butterfly, Coffee Enthusiast, Fun Seeker, Wannabe Drifter

"This will absolutely be a unique home, which is exactly what we were striving for. We can't thank you enough for your creativity and all you have done in making this dream a reality for us."

— Ian & Carla // New Residential Design

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